A group rebrand of Victoria's Secret's PINK. The goal was to research what ways the brand felt outdated in society, and revamp it into something that makes sense for the company in modern times.
New logos, branding, typefaces, taglines, and innovations went into the facelift of Pink. This group project features Brenna Blainey and Kristen Krolak. Each individual chose their own direction for the brand.
Brand Identities
Innovations
Stationary
